A Push Marketing Strategy, also called a push promotional strategy, involves businesses taking their products to the customers. The goal here is to ‘Push’ products to be seen by consumers, especially at the point of purchase. This approach is crucial for new products needing visibility. It uses aggressive marketing across traditional and digital channels to minimize the time between a customer discovering a product and purchasing it.
Traditional and Digital Marketing Channels
Traditional methods include:
- Direct Selling
- Point of Sale display
- Direct Mailer
- Packaging designs
- Trade show Promotion
Digital methods feature:
- Display advertising
- Social Marketing on platforms like Facebook and Instagram
- Video marketing via Youtube and Tik Tok
- Content Marketing
Both traditional and digital strategies aim to create product exposure and demand among various market segments.
Push vs. Pull Marketing Strategies
What is a brand push and pull strategy?
Chauhan outlines key differences between push and pull marketing strategies. Push marketing maximizes brand exposure by highlighting unique selling points. On the other hand, pull marketing aims to develop deeper familiarity and recognition with the brand and its offerings.